Scroll through Facebook. What do you see? Video… video… cat video… ouuu fluffy! Videos are so ridiculously great at grabbing our attention. So, why aren’t you using this to your advantage?
According to KPCB Internet Trends reports, “By 2017, video content will represent 74% of all internet traffic.” That’s a crazy—not-so-crazy fact!
For artists, small businesses, bloggers, or start up companies, video is an incredible marketing tool. Not only are videos entertaining to watch, but they are also a way to influence and inspire your audience.
76.5% of marketers and small business owners who have used video marketing say it had a direct impact on their business finds Animoto.
So if video means more brand awareness, more fans, and more money? We’re game! Okay, so what types of videos should we be creating you ask? Here’s our proven list of marketing video ideas that will make the biggest difference for your brand:
The Behind-the-Scenes Mini Doc
Show us who you are and how you came to be. Show us a day in the life, let us into your world, and give us an insider glimpse into how your business works.
For example, an artist could put out a behind-the-scenes studio video sharing the recording process and details of what goes into making music with their fans. A small business owner selling cold pressed juice could share a video on how their juice gets made/where it comes from.
Use your story to connect with your audience. Make it relatable and inspiring. The more personal you get with your behind-the-scenes the more likely your audience will respond with love and thus share it to their friends.
As influencer marketing becomes one of the most effective branding strategies in today’s internet driven society, a fun collab video is a great idea. Team up with another brand or influencer in your industry such as a blogger, YouTuber, or celebrity to make some awesome content both your audiences will enjoy. Collaborating means you’ll get exposure to new fans and potential customers from their followers. Plus, creating the video itself will be more fun!
Treat video production as a new opportunity to provide value to your target market. Film a tutorial and teach something! When your audience can learn from you and receive value from you, they’ll trust and respect you more as a leading business or expert in the industry. (a.k.a. trust = more money).
If you’re a hair salon, share videos on how to create different hair styles. If you’ve got an app, teach us how to use it and show us how it can benefit our lives. If you’re a personal trainer, share some workout routines and healthy recipe ideas!
Meet the Team Video
Who are you? Who’s on your team? Interview key members of your team/band and do a personal profile on them. Show us the actual human beings behind the business. This is a great way to help build emotional trust with your target market and relate to your customers on a more personal level.
Why so serious? Video marketing doesn’t have to be all business. The videos that tend to go viral are the ones that make us smile and laugh. If it’s funny, we can’t resist the urge to tag friends in the comments and share it on our timelines for more people to see.
Check out this great example from Google (UK) advertising their services through a humorously relatable video exploring what a bad landing page experience would be like in real life:
With these ideas in mind, start planning your next video. Keep it short and sweet. Keep it engaging. Remember the whole purpose is to just connect with people!
What will your next video be? Let us know in the comments!